Microsoft CEO Steve Ballmer presented the new competitor of Google and its new name – Bing – Thursday at the D: All Things Digital Conference in Carlsbad, California

However, despite a sparkling demonstration, and the rebranding, it remains to be seen whether Bing “ka-ching” of Microsoft (NASDAQ: MSFT), and if both the name and resonance technology with users . The company’s search engine to date has been called Live Search, while Bing, the new search engine, was named Kumo.

That all changes on June 3, when Bing.com will live in the world and the Live Search brand goes away.

Rumors that Microsoft was willing to take the wraps off its rejiggered strategy research has been in the vortex of the blogosphere for several weeks. That’s when most observers expected Kumo code name, which means “cloud” or “spider” in Japanese, is the last name.

“We need a name that says it is all about search,” Ballmer said during a scene of questions and answers at the D conference. “We need to build brand value, and more technology equity. ”

Ballmer also assured the audience that the property has reported problems with the name – Bing – were treated successfully.

Names aside, however, the big question is it working?

“The proof in the pudding. If the buzz is out that Microsoft has a good research experience, who knows, they might be candidates,” Roger Kay, president of Endpoint Technologies, said InternetNews.com.
Taking a walk Bing

It is a race that is a bit difficult to appeal to date, however. The only people with genuine long-term experiment with Bing who were employees of Microsoft – who tried to Bing of several months – and a handful of technology analysts.

Two analysts who have had the opportunity to at least kick the tires before the launch Bing Both said they were impressed by their first attempts.

“Microsoft is finally giving his search [technology] a chance to succeed,” Matt Rosoff, Research Vice President for consumer products and services at Directions on Microsoft, said InternetNews.com. He Bing test for about a month.

[Live Search] results are not as accurate as Google, but [with Bing] I could not find what I’m looking for the first run, “said Rosoff.

Sue Feldman, Vice President of Research and Discovery Technologies at IDC, had a similar experience. “Practically all among the 10 to 20 results were very relevant,” she says InternetNews.com.

Microsoft executives, for a couple of years, has highlighted weaknesses in the search engines, citing an analysis that the number of 30 per cent of searches are abandoned because they are not what users seeking.

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