The greatest benefit of Kumo, which Microsoft is lauched, because it brings its new search engine market Kumo is not the technology, but Microsoft ‘ size and sale.

Kumo, the code name for the following Microsoft ’search phase , is scheduled to be released Thursday under the nickname of the heap in the conference Digitals things in San Diego. Lost in all the technical minutiae (improved functionality of user interface, research more appropriate based on preferences made to order, etc..) Is Microsoft ’s ability to shift the hand around the launch of its financial and political muscle .

The time I checked Microsoft was three times the size of Google (Microsoft weighs in at over $ 60 billion competed with Google ’s $ 21.7 billion). Microsoft also has tens of thousands of associates who actively sell products from Microsoft and a host and a take-no-crossed Software-as-a-Service (SaaS) that these associates bring to market.

The simple fact is that the conduct of technology has never been Microsoft ’s strong suit Microsoft ’s secret sauce is its intuitive sales and its persistence. And nowhere is that intuitive marketing and persistence from being applied in a mode stronger than Kumo.

The blogosphere is full of buzz this week around new features and possibilities of research that could see the light of day in Kumo, but Microsoft ’s strength in the battle with Google, as I have stated before, its financial and , to save much more, his political muscle (aka cruelty of) as it moves to capture a larger piece of the pie search.

Remember, there were few people who believed that Netscape was invincible until Microsoft has concentrated all its guns to blow the pioneer to this browser out of the water. Now Netscape is a certificate in the history of computing.

Don ‘t m’obtiennent false. I ‘m not indicating Google is doomed to become an apostille in the history of computing. But Google ’s forces have been dissipated in the mass hysteria that is the search engine Google. Google has not rewritten the laws of physics or the immutable principles of capitalism.

If the history of computing has shown two things, it can never discount the ability of a market leader to fall under the weight of its own success and never-never absolutely Microsoft discount ’s ability to become a strength of the market in what it chooses to do.

President Steve Ballmer, the most fierce competitor of Microsoft’s overall any President in any business, is intensely focused on obtaining a larger piece of the pie of research and will use a part of Microsoft ‘endless pile of s cash and political power of doing business épongent market share higher research.

Katherine Egbert, an analyst for Jefferies & Company, off a research note on Tuesday saying that Microsoft is likely contemplating an association to expand its search for Kumo prospects. Egbert said that Microsoft has registered a limited liability limited liability (LLC) in Delaware, she called approach often taken a week or two prior acquisitions or joint ventures.

Microsoft does not contemplate an association to amplify Kumo. It contemplates many, many associations. And many of these associations will emerge during this year and beyond.

And remember, Ad Age has reported that Microsoft is focused balance to start the advertising campaign of $ 80 million to $ 100 million to promote Kumo. My bet is that the number is conservative provided all the pieces of the software giant that will be increased to propel Kumo in the market. Looking for more than a few Windows 7 – Kumo connections.

Also, these tens of thousands of associates who make money when they sell software and services for Microsoft to make the best use to evangelize (read sales) Kumo. These cases are about earning money. And nobody has won more money in the history of computing for himself and his associates as Microsoft.

Ultiamtely, Microsoft ‘the greatest advantage of Kumo s is the size of sumo wrestlers and intuitive sales compared to the status of class wrestler Google ‘ feather weight of s in both categories.

Microsoft supposedly being brought into balance to present its new Search Engine called Kumo next week, a question arises: Why does Microsoft do what everyone does differently?Since the screenshots Kumo sank away in March, Google and Yahoo showed the similar feature from their search engines. Meanwhile, alpha Wolfram, described as a engine computer knowledge, highlights how improved research may require something beyond a Search Engine.

With some estimates a 73 per cent of search traffic, Google leads the industry. Yahoo is still a player, but Microsoft as always been an also-ran and not very successful in that.

The revenue generated by search engines is too big to ignore as Microsoft, but what ’s cast about Kumo suggests Microsoft ‘ s the game of catch-up has already been taken to leapfrog competitors by when Kumo becomes available, supposedly June 3

Simply put: With three major companies in the game, something that can be easily copied by others. Search habits of users it is difficult to change, giving time for catching up and making it difficult to convince users to switch or even to begin to use a second to improve Search Engine results.

Kumo supposedly improves search results by suggesting further research referred able to bring users closer to the information they seek. Yahoo and Google have both recently demonstrated similar functionality.

Improving the overall experience of research is difficult, because the recently introduced Wolfram alpha shows. , Acute has no Search Engine WA assists users to find – well, the description for what is really good WA proves elusive, especially with the newly always presented.

My bet is that while WA is likely to be useful to find facts and figures of isolation, and even put to use, it will be a long time before that many users come to alpha Wolfram steadily.

Perhaps, WA is a better way to present its capabilities and potential users will think to use it properly rather than be turned further when the service doesn ‘t work they provide. Regardless, this demonstrates that WA provides great improvement of the research is very difficult and would risk the three heads.

But if Microsoft has never really compete, they must find a way to dramatically improve the quality of search results it provides to users, giving its search engine the kind of word-of-mouth that has propelled Google in ‘orbit.

According announce age, Microsoft plans to invest between $ 80 million and $ 100 million in campaigns to spread the word about his latest research effort, slagheap. While everyone was talking up a project called Kumo, the adage states that the Redmond company hopes to launch the above-mentioned the “mine ” with a monster ad designed to target competitors such as Google and Yahoo!.

Citing people aware of the matter, saying said that the advertising campaign Microsoft will not compete in name – a little different to the company au ’s PC against the Mac series of advertisements on television . Instead the sources indicate that Microsoft will focus on planting the idea that ’search engines to bring s ‘ t work as consumers have previously thought. By asking whether the research really solves their problems, Microsoft hopes that consumers will consider switching search engines and give mine a shot. As reported last week, the new search engine aims to reduce the time users spend research and details of the campaign seem to play. He ’s just that the anomaly with the names is a party to figure out.

Last week Wall Street Journal reported that Kumo strained by the links that are useless to us and organize results into categories. For example, a search of a certain model of car would throw up results with categories showing parts lists, lists of used cars, discussion forums and online video showing the vehicle. The final result (little humor search engine for you there) would see a decrease in the number of clicks it takes to keep you get your search engine on the site ‘on the search.

Microsoft is currently the number three in research and we doubt that a campaign $ 80 million would push people to change, allowing Google or Yahoo! Still, we are eager to see what the company was raised.

It is expected that the new Microsoft search engine Kumo launched this week claims the devices to improve the relevance of the results of a question of research, partly by letting the profile information on that command set of users that the engine Selection of results, sources said during the company’s plans.It is expected that Microsoft is the next iteration of its product research phase to the All event Digitals things, which opened Tuesday near San Diego, although the company has not confirmed the launch and does not comment on future plans for the research phase. However, some analysts were given instructions under nondisclosure about technology and are widespread reports that the show there.

The sources, some of whom asked not to be named, said the technology Microsoft’s acquisition of San Francisco startup Powerset will appear in the new Search Engine, called for Kumo. Microsoft recognized internally consider a search engine called Kumo.

Microsoft will use the technology of semantic search for Powerset to question through the issuers of the information on the Web, “said Stephen Arnold, an industry veteran of 30 years and noted the research analyst who has done extensive research on Google. People can order these questions to refine their preferences, he said. You ‘about having to move the dials and buttons that you have left to say by what you ‘ concerned about.

For example, a surfer who questions the word wax won ‘t research information on candles, he said, but can they get this information without seeking preferences. By placing that order profile information, people can make the new search engine more intuitive to their interests, Arnold said, allowing them to create to search mashups through various sources of Web content.

Remarkable because the sources, Microsoft ’s search engine won ‘ t first seem radically different from existing technology research. However, new devices will be the first step in a long road for Microsoft will improve its market share against Google, they said.

Similar technology is available in Google ’s search engine and search engine company called Kosmix, said Arnold and other sources, including the spokesman Nate Taylor of Google.

For example, the Google Universal ’s research shows the results for questions across a variety of sources glad he and Google also recently added a exposure options device to its search results page which allows people to see different results as sensitive time for questions.

Arnold said that Microsoft can not place these devices made to order immediately in its search engine, but they are on tap as technology evolves.

A new device Microsoft internally calls Contents will be part of the new Search Engine, the sources indicated. It will appear on the left wing of the page and provide more options for certain research questions attempt to ascertain more details about what the user searches. For example, for research question camera show a list of options as for shops, journal, buy troubleshooting and similar so users do ‘t click on the above multiple links to find what they ‘on the search.

Microsoft also includes a brief forecast of search results in a box that appears when someone mouses over the search result link, sources said. The forecast gives a snapshot of information that provides the link so people can decide whether they want to click it.

No matter what Microsoft says new technology this week, it won ‘t enough to successfully fill the space with Google, Arnold ‘ s opinion Google’s share of about 80 percent of all online searches to Microsoft ’s 6 percent, according to most analysts, and users aren ‘ t likely to change their behavior to incremental improvements, it said.

Microsoft is now like a cornered rabbit, and will do absolutely anything to escape, Arnold said the company of ’s attempt to improve its Search Engine. Arnold said that Microsoft needs to do something energetic frog jumping over Google and turn off the search technology that other companies have already isn le ‘t going to do this.

I can give you example after example of research systems that are better than Google at this time but, matter of doesn ‘t he has indicated.

Meanwhile, spreading that Microsoft may still be close to a case of search with Yahoo reblanchi have after an analyst reported Tuesday that the company has registered a limited liability limited liability in Delaware.

The registration of an LLC is a business approach often a week or two prior acquisitions or joint ventures, wrote Katherine Egbert of Jefferies & Company in a research note.

He said that while the move raised speculation that Microsoft may buy Citrix, he thinks he ’s more likely that Microsoft employs LLC push the amount of traffic through sound, Search Engine particularly in light of its launch planned a search engine this week.

Egbert wrote that if Microsoft is actually U.S. $ 80 million to $ 100 million behind a campaign to promote the new Search Engine, as advertising age reported last month, then it would seem more reasonable, given the timing and investment, so that the LLC has something to do with a possible connection with a Yahoo acquisition of Citrix.

Which week for tracking technology.

On May 15, the data processing specialist Stephen Wolfram and his team released Wolfram|Alpha, research tools which were compared at Google (Nasdaq: GOOG), but which seems to be much rather the intelligent index this IBM (NYSE: Calls of IBM) Watson.

Google piled up this past week, announcing several improvements with its Search Engine. A device yet-to-Be-released, called Google Squared, creates an assessment of the results, making it possible users to find and operate data much more easily than front. I the ‘VE to still test it, but published descriptions suggest that him ’s directly aimed indices like Watson and Wolfram|Alpha, which hope to reduce the burden on users by supporting answers above only results.

In conclusion, this morning, Wall Street Journal the news this Microsoft (Nasdaq broke: MSFT) will make the next week with public the version of the second generation of its Search Engine of phase, called Kumo. Again, research is suddenly next the large thing.

Fight with Kumo
You with wait until the majority of the observers concentrate on Microsoft during the next weeks. Mr. Softy has the majority to lose if Kumo proves to be a not very impressive interpreter. Here two devices that I will supervise when President Steve Ballmer reveals technology with the newspaper with the ’s D: All the conference of Digitals of things.

1. Precision
The silly thing. A note interns cast of Microsoft published by the newspaper speaks about how 40% of questions of research disappear without answer, and 46% of sessions of research take longer than 20 minutes.

Unfortunately, there ’s no good manners to check that given. But him ’s true that if you employ Google, Yahoo! (Nasdaq: YHOO), or IAC ’s (Nasdaq: IACI) Ask.com, results aren ‘t the same ones as answer. In this moment, the users are the last thousand when it comes to the results from filtering from research. Kumo could gain large by employing technology to fill space.

2. Results in real-time
For all Twitter surrounding of exaggeration — and there ‘abundance of S, even here at Fool.com — we know that Google envies the microblogger. Gens wants to really make the substance in real-time and I think that they [Twitter] completed a great work about it. I think that we completed a relatively poor work to create the things which work on a by-second bases, cofounder quoted by The Guardian Larry Page BRITISH of newspaper like saying yesterday.

Microsoft gained to have a good excuse if Kumo does not provide at least some results in real-time. Facebook, its senior partner in the social network management and a user of the Search Engine of Live.com, provide already some data in real-time to the users of the food of news to the house.

Two devices, an occasion. With them, Kumo could be a killer. Without, this ‘d right is more filler on a market of research already dirtied with latecomers.

Kumo is the code name for an upgrade of Live Search that Microsoft ’s own employees had determined internally at least two months. While it is possible that the code names of Microsoft products are sometimes the names of final (see Windows 7), this is a rare occurrence. Evidence indicating Kumo is not the final name for the Live Search rebrands continues to climb. The most backward comes from a report on the adage that suggests that the name be final slagheap. Bing.com was under the ownership of Microsoft for a long time and was one of the names speculated for rebranding of the Live Search. The report also notes that Microsoft will support the improvement with a large publicity campaign by JWT, which include online, TV, print, and radio ads:The software giant is set to launch $ 80 million to $ 100 million campaign for the heap, the search engine that it hopes will help it capture a larger slice of the market online ad. It ‘campaign to its high – large compared to the launch of consumer-product ($ 50 million is considered a major budget for a national course) and very large when you consider that Google spent about $ 25 million on advertising in all its years last, according to the intelligence of TNS media, with approximately $ 11.6 million of that concentrated on recruitment. Microsoft, by comparison, spent $ 361 million. Google certainly has never faced an attack ad of anything of such magnitude.

While many are trying to figure out if this will be enough money to topple Google, I ‘m taking a slightly different approach. I believe that no amount of advertising will be enough to make a difference in market research, but I think Microsoft needs a new brand for its search service. Kumo’s name began to grow on me and many other bloggers, and I ‘m wary of having to get used yet another new name. I ‘m not sure if the heap will be the final name, it would be much more exciting if Microsoft could withdraw a last minute announcement of a completely new name of which nobody has heard of. The only real advantage that I think the heap has appointed over Kumo or Google is that it ’s shorter: it ‘ s just one syllable. This might not seem like a huge affair at first, but when you take a moment to think of words that you use daily, you will realize it as much as possible, while in modern English is shortened as much as possible.

Of course, it ’s not just about the name: the product should be able to stand alone (and once it starts, we have a pole control this point of view) but only at the moment I ‘ m trying to focus on the brand. Rumor has it Kumo, that its final name, is unveiled this week. We will you name the final fairly soon, but before we do, what name do you think Microsoft should you choose?

Again, Microsoft is beaten with the punch in the play of research.

While it had prepared Kumo for its first public ventilation–probably at the next week with ’s D: All the event of Digitals of things–Yahoo and Google already showed with far their last improvements from research. Worse always, their demonstrations prove that rival of Redmond ‘of S move in some of the same directions as Microsoft itself.

According to the screenshots which ran outside in March, Kumo ‘glance of S concentrates on new finely on the left of navigation which downwards divides research into a certain number of relative questions. The results themselves also comprise organized information of categories.

For example, on research Audi things of cuts downwards in a first result with facts such as the price and the economy of fuel withdrawn in fat, follow-up of the general results of Web, results then by category, such as parts of Audi, accessories used of Audis, and Audi.

But in time since these screenshots has run and Microsoft started the internal test of Kumo, Yahoo and Google also continued to advance their efforts. Last week, Google showed with far from new manners of filtering results with its event of Searchology.

Tuesday, Yahoo spoke about the test to return more instantaneous results, by opposition right to the sequence with the sites which could have which user seeks. Yahoo even employed Microsoft ‘rengaine of favourite of S.

Him ‘time of S to kill the 10 blue bonds, said Prabhakar Raghavan, chief of Yahoo ‘of strategy of search for S, referring to the 10 principal results of research enumerated when you write the majority of the questions in a Search Engine. We want to move away from the information retrieval like research centre to guess the user the ‘intention of S.

One expects that also Kumo improve includes more than just a new user interface and included improvements in the video and research of image like the technology of Powerset, a company of natural language Microsoft of research bought last year.

The need for Microsoft to make progress is critical. After four years in the businesses, Microsoft continues to go water like a third distant on the market from research. Even in its own walls it hasn ‘t which been able to order a majority of research.

On the broader market, the company fought to carry out a market share with two digits. In April, the company had on line 9.9 percent of the market of research of the United States, according to Nielsen. That compares with 16.3 percent for Yahoo and 64 percent for Google.

The effort was also a dredger on the company the ‘overall incomes of S because it continued to pour billion dollars in the benefit of its companies of Windows and office in the push in unfruitful line. Last quarters alone, Microsoft ‘of the businesses of online services of S.A. have an operating deficit $575 million on the income of $721 million.

Research is principal for Microsoft–and each one differently in the businesses–because it is where most of the money on line is gained today, in opposition to the services such as the email or the instantaneous transmission of messages, which produce relatively poor quantities of income.

Microsoft counts on Kumo to help the company to improve its fortunes and to show that year-length investment in research will bear its fruits finally. However, some are less than optimistic that Microsoft can make progress.

Bataille for the general search for Web is very safe more–or at least the formation of the landscape for that, said Ned May, which the analyst of wire for you in greater quantity sell than, a company of analysis which concentrates on the edition and information industries. Him ’s Google, Yahoo, Microsoft–in this order.

The Wolfram launching which alpha proves that the public is still hungry for additional alternatives, May indicated, but added that in this moment of new advances are quickly copied, limiting broad-measure changes of the market.

May noted that Microsoft is widespread to envisage a publicity campaign $100 million to support its improvements of research.

Which speaks so that him ’s about, of today May indicated. They must spend $100 million to move the needle in their direction. That speaks about volumes.

Microsoft gained ‘t say when Kumo will be available publicly, or makes of it if it will keep the name of Kumo or will be matched with one of the brought back alternatives, such as the spoil heap.

Although Microsoft can show Kumo with D well, public launching is always a little further with far. A clock at Microsoft, indicated to count in bottom days until Kumo with ‘launching of S, gained ‘t is drill made for News Corp. – had conference.

By my approximate calculations, that should have the clock to be held with some share around the days a dozen of today. Because of others also noted, that coincides with on June 3, the beginning of advanced SMX, where Microsoft ’s IQ Lu speaks.

While waiting, Microsoft had examined some Kumo-like devices of navigation in recent days.

May indicated that the changes being spoken seem reasonable, but can not be enough to help Microsoft to be held outside.

That ‘good, of substance of S it indicated, but added that Yahoo completes already a good work of the things like suggesting additional research. Him ’s already made rather well by the others.