This has been a great week for Palm pre – and not necessarily a good way. First, Sprint and Palm have confirmed the launch date – will pre sale June 6 It was notable in and of itself, because it meant the palm will stick to its commitment to launch Consumer Electronics Show in first half of 2009.

But even the palm which ia to the deadline which has been self-responsibility, my colleague Ginny Mies began to wonder, at what cost? Sprint and Palm manipulate these pre ’s launch with the verve? After all, the Sprint phone can actually have a shot to challenge AT & T and the iPhone with. He la ’s also Palm ‘ s challenge of the best to breathe new life into the company le ’s aging line set by hand.

Yesterday, the cost became clear: In an interview with Reuters that President Dan Hessenotes Sprint ’s the company doesn ‘ t plan to announce a strong pressure. He explains: We believe that we are going to have gaps of time Hesse said. We won ‘t able to follow the system in the early period.

Translation: To keep to its announced launch time – something Palm has notoriously dragged before – Palm will launch on the market with inventory that won ‘demand for rally t.

Hesse ’s comment is odd, because the early launch period is exactly when a company should build the marketing and stir interest in its hot product. Also odd: In admitting to shortcomings now for two weeks prior to launch, Palm and Sprint have given AT & T carte blanche to start promoting the iPhone to third-generation traditional buyers who want a smartphone pointed. It is expected that Apple announces third-GEN iPhone to Apple ‘filmmakers global s “conference the same week that the upcoming launch.

Naturally, Hesse ’s comments also serve to encourage the pre-mania. It will be interesting to see the day of launch so can pre order the same level of devotion that the line-childcare iPhone showed in the past.

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