Microsoft Corp. has had little success in competition with Google in Internet search market. Now is holding a flank attack.

Bing’s new Internet search engine, which has shown to the public for the first time Thursday, still provide search results for terms of one type of online users in it. But Bing was originally designed to provide a research experience much richer for those who seek information in four categories: shopping, travel, health and local businesses.

The strategy could be a strong Microsoft to pull users to compete with search engines popular in some research areas that also offer lucrative opportunities for selling advertising.

But even if Microsoft is successful, it still faces the problem that Google and Yahoo could simply duplicate the functionality of Bing. Search engines have a long history of copying each other changes in the interface.

In recent years, for example, all have begun to suggest search terms and to mix more photos and videos in their search results.

“If some of the characteristics is particularly popular, it would not be terribly difficult for Google to emulate this functionality,” says Greg Sterling, Internet analyst with Sterling Market Intelligence, a research firm.

Bing faces another challenge as Microsoft own research shows that over 60% of consumers say they are satisfied with the search engines. This does not bode well for the company’s efforts to feed Google 64% market share in the U.S. research, which far surpasses Yahoo 20% share of Microsoft and 8%, depending comScore Inc

Yet there is evidence are not the consumers to find what they want very quickly through the search engines, “says Frederick Savoye, senior director of Microsoft Research.

Microsoft’s research shows that one in four research is satisfactory on the first try. Most other force users to repeatedly refine their queries or click on the Web around the location before they need.

Bing Travel related research shows how Microsoft will try to one of its competitors.

The first results of a search for Bing, the words “flights from Seattle to San Francisco to include a link that shows a low return rate of $ 117. The search page also offers an icon of the forecast based on historical trends, what will happen to the price of tickets over the next seven weeks.

Links, powered by a search engine called Travel Farecast that Microsoft acquired last year, a Bing travel site that will enable users to link to sites to purchase airline tickets.

A search for the same terms on Google and Yahoo provides links to airlines and agencies booking websites, but not the price of tickets or predictions on how they will change.

Microsoft’s approach to go after the four categories of research mirrors other attempts were made to compete with Google by building so-called “vertical” search engines that specialize in results in the categories where Google results are perceived as weak.

In general, these properties have failed to get much traction, because most consumers prefer a single point. At the same time, Yahoo and Google have developed and deployed unique technology research areas such as local businesses and shopping.

Google and Yahoo say they welcome competition from Bing. “The research area is still in its infancy and there are limits on innovation and competition between companies, including Microsoft,” said Prabhakar Raghavan, head of Yahoo Search and Yahoo Labs strategy.

“Having great competitors is a huge advantage for us and everyone in the search space,” added the spokesman Nate Tyler Google. “It makes us all work harder, and at the end of the day our users benefit.”

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