Because Microsoft is preparing the release of Kumo (kumo.com), some industry insiders wonder if the new devices in Redmond, Washington, company ’s long-planned the Search Engine will be one too late. Yahoo Thursday unveiled its platform for intelligent Ad extend the advertising posters tailored to the needs of the customer mobile phones. Google last week held Searchology, releasing a group of services that pay particular attention to information in standard view. And then there ‘WolframAlpha came, the engine computer s of knowledge that has attracted the buzz in referring to the Search Engine through the phase of video online.

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Microsoft ’s order to release an improved engine based on improvements in video and images to provide a more universal approach, and the semantic technology shows consumers are ready for something new, according to sources who requested the anonymity. The Search Engine will also probably technology company Powerset natural language search, that Microsoft acquired last year.

If it ’s as good as it looks in the demo this will be the experience of Microsoft Research has provided more impressive, said David Berkowitz, director of media strategy and emerging customer 360i. Room is on the right areas such as results, the provision and advertising organic.

Berkowitz, a chosen few outside analysts and Microsoft employees to get a briefing, took extreme care to select every word in describing his experience. It couldn ‘t speak to the difference in the way Microsoft serve up appropriate ads in paid search campaigns, but have said was a home for the team launching the new engine . Historically, a problem for Microsoft has served up ads that appropriate, he said. They asylum ‘t been as they might be appropriate. But I le ‘VE see first hand that they try to fix that.

Jay Bhatti, co-founder of Search Engine Spock people qu’Intelius purchased in April, managed to catch a glimpse during a test in the research phase. He said that the ads seem to mix more with the content, making them less apparent to consumers to generate more clicks.

The location seems to have an emphasis on filtering data and electronic commerce to provide consumers with information on products such as the inventory in stock and prices at specific retail outlets, Bhatti said. In search iPhone also links back downloading apps, for example. On the left wing research question you find navigation column that shows related searches, search history, and filtering options he said. It would keep the top of the page space and right side for advertisements.

Microsoft had considered its internal search engine since March, but has not indicated when it would launch. The sources indicate that it could be next week at the D: All Things Digital, while others believe the riddle announce another venue not far away. The launch also coincided with a major advertising campaign.

The views of Microsoft looking piece as important to the company aux ’s business, but Nielsen Online reported Redmond, Washington, company has had only 9.9% of the market research in the United States, compared with 16.3% for Yahoo and 64% for Google.

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