According announce age, Microsoft plans to invest between $ 80 million and $ 100 million in campaigns to spread the word about his latest research effort, slagheap. While everyone was talking up a project called Kumo, the adage states that the Redmond company hopes to launch the above-mentioned the “mine ” with a monster ad designed to target competitors such as Google and Yahoo!.

Citing people aware of the matter, saying said that the advertising campaign Microsoft will not compete in name – a little different to the company au ’s PC against the Mac series of advertisements on television . Instead the sources indicate that Microsoft will focus on planting the idea that ’search engines to bring s ‘ t work as consumers have previously thought. By asking whether the research really solves their problems, Microsoft hopes that consumers will consider switching search engines and give mine a shot. As reported last week, the new search engine aims to reduce the time users spend research and details of the campaign seem to play. He ’s just that the anomaly with the names is a party to figure out.

Last week Wall Street Journal reported that Kumo strained by the links that are useless to us and organize results into categories. For example, a search of a certain model of car would throw up results with categories showing parts lists, lists of used cars, discussion forums and online video showing the vehicle. The final result (little humor search engine for you there) would see a decrease in the number of clicks it takes to keep you get your search engine on the site ‘on the search.

Microsoft is currently the number three in research and we doubt that a campaign $ 80 million would push people to change, allowing Google or Yahoo! Still, we are eager to see what the company was raised.

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