It ’s what Chairman Eric Schmidt told the Financial Times yesterday. In an extended Q & A with the newspaper, Schmidt said that Google (GOOG) has seriously considered buying a newspaper as a for-profit company or hire a bunch of smart lawyers to change the paper as a nonprofit enterprise. It doesn ‘t name empaquettent which, of course, but journalists from the Financial Times acute remind their readers that the associated capital messenger hedge funds gave Google its twenty percent stake in New York Times. Finally, however, the company decided that going as far as possession of an outflow that has actually copied, rather than simply aggregating and organizing, be line crossing content between a company and a technology company. The author Jessica Vascellaro Wall Street Journal argues that this position is growing increasingly fragile. After all, she writes, YouTube and the research project of Google ’s book are terribly happy about production resemblance.

The real reason may be twofold. First, as Schmidt readily concedes, the papers referred to are far too expensive or loaded with too much debt and responsibility. Secondly, the advertising model for the new general report is outdated, and Google execs the system’s decided instead to work with papers like Washington Post (the parent company which also owns TBM) for provide a new model which can subsidize the general assembly of serious news. The days when the general advertising placards float to the page context removed from the substance of the stories are completed. But who wants their ads tied to the stories of torture in Gitmo? Unless economic model switches radically, there are no current income, which supports up to the most serious and most important.

And Schmidt have in mind for Washington Post? It seems to me that the newspaper that I read online should remember what I read. It should allow me to go deeper into the stories. He ’s this kind of discussion that we ‘ about it. In other words, the paper store and archive a catalog of stories you read, point more stories along these lines to your eyeballs, and you still come back for more by knowing what you ‘at most concerned about. Google already remembers what you are looking to more accurately match ads to your search screen. Now, it seems, Schmidt would like to apply this technique of gathering news.

In other news, Schmidt has categorically refused to share more revenue with newspapers whose securities Google aggregates. He argues that Google directs traffic to the means of communication more than offsets the ad revenue it collects to collect titles. And it ’s probably right.

No related posts.