Not designed to compete against Google invincible, Bing was born as a tool to support resource for Microsoft products and consolidated the MSN portal.

 Bing, released in early June around the world, functions as a traditional search engine and uses search engines developed by Microsoft and other search engines integrated in portals like MSN. This new beta version, which remains in operation today, includes an interface that unlike Google with your logo, your identity will be more a signal image of wallpaper that changes every day. These images are from photographs of high quality and that will form part of the library of images of the “collectors” of the Internet.

 Indeed, Bing is distinguished from other search engines in the importance it attaches to the image search. It has several sections of image search and presentation is reminiscent of traditional carousels of photos of the graphics editing applications. Bing eliminates the need to search in different places or wait for the next page show the images. In addition, it incorporates various filters that can identify the images by size, proportion, color, style and face. Moreover, another major new offering Bing is the search for shopping. Ciao, a major in the field of online shopping and price comparison, was acquired by Microsoft in October 2008. Ciao is part and MSN to Bing in seven European markets (Netherlands, France, Spain, Germany, France, United Kingdom, Italy and Sweden).

 Ciao allows users to compare prices of about 7 million of products through thousands of retailers online and access the reviews and suggestions from other customers, available on video and text. This will allow consumers to make their purchase decisions based on opinions from other users.

Moreover, the Live.com portal disappears with Bing. By typing your URL, the user will be automatically redirected to bing.com

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