Bing Microsoft search engine was launched in the United States over the weekend, officially launched the latest attempt to wrest a larger slice of the online search market profit of the incumbent Google.

Since Monday, Bing.com presented a home decorated with colors of hot air balloons against a rise of the desert backdrop. The page also included links to search specific categories such as news, movies, shopping, maps, and Travel.

Also present were tabs that direct users to bonuses such as Microsoft “Cashback” program of research awards and links to pages for developers and webmasters.

Bing, according to Microsoft, is designed to provide a more functional than other search engines, including Google. Ie, applications for entry Bing yield not only information related to research, but also links to sites where users can shop and engage in other activities.

For example, a search on Bing.com, for example, flights to Hawaii, coughing real-time price and availability of information, and allows users to make reservations in real time. Bing said Microsoft will focus initially on four areas: making a purchasing decision, trip planning, find local businesses and research on health conditions.

With Bing, Microsoft wants to catch Google in search market share. But there is lots of work. Google currently controls about 64% of the search market, while Microsoft holds about 8% of the market, according to researchers at comScore. Yahoo, the number two player, holds 21% of the market. Microsoft and Yahoo have been engaged in many discussions that could still result in a research alliance between two companies or a Microsoft takeover of Yahoo in search of properties.

The company announced Bing to the D: All Things Digital conference in Dallas Thursday, ending weeks of speculation about the product.

Microsoft launches a number of products and technologies in Bing in an effort to present a coherent face to users. Redmond in the past has been criticized for offering a confusing range of products under many brand names such as MSN Search, Live Search and Windows Live Search.

Microsoft Virtual Earth mapping platform is now Bing Maps for Enterprise. Technology the company acquired through its 2008 acquisition of Farecast travel site was added to Trip Bing and his cash-back incentive program for research is now known as the Bing Cashback.

It is enough to force Google’s commanding market share of research remains to be seen.

Related posts:

  1. Google and Microsoft looking for “clients” in social networks Google and Microsoft want the messages to Twitter. Currently the two main engines of the world, placing in orbit of...