Microsoft Thursday unveiled its much anticipated search engine – formerly known as the Kumo, now known as the Bing – the D: All Things Digital Conference in Carlsbad, California, Microsoft CEO Steve Ballmer as a boast Bing platform for smarter, more research beyond what its largest competitors, including Google, have to offer. Bing will be available to the general public from June 3.

According to Microsoft, Live Search replaces Bing brand. In addition, a number of platforms, such as its Virtual Earth mapping, will be rebranded as Bing functions, in this case, Big Maps for Enterprise. Microsoft will need much more of a rebranding effort, however, to gain a little Google search massive market share – 64.2 percent in the United States vs.. Microsoft meager 8.2 percent in April according to numbers released by ComScore.

Here are five of the next Bing giving it the animation needed to compete:

1. Visual Presentation

Microsoft in July 2008 the acquisition of Powerset, a developer of semantic search technology, it provides tools for a richer, more visually pleasing than the usual research presentation summary of the blue links from Google or Yahoo.

2. Keywords Help

In terms of research are being entered into Bing, Bing search function suggested keywords to help users reduce their research. If Microsoft can improve these keywords so that they go beyond what Google offers with its Google Suggest, he may start to seem more realistic when he claimed one of its “smart search.”

3. Shop-’Til-You-drops and hypochondriacs

The platform Bing is divided into four main categories: shopping, local, travel and health. If a user enters a search query in the context of these categories, Bing back on the results. For example, research in the “shopping” category bring back the results of research on prices and availability, and a search in the category would be health symptoms or medical research. For those who spend all their time by clicking “Buy” or freaking out on a tickle in the throat of WebMD, Microsoft can do when they want to go faster than Google.

4. Best Match, instant answers and Quick Preview

Microsoft is smooth, including some elements that lend themselves more to the immediacy of research, including Best Match, in which results Bing collects and what it deems to be the most relevant search link at the top right. Similar to Google “I Feel Lucky” search function, but if you did not know what “I Feel Lucky” does, you do not click on it with the intent to use it properly. Instant Answers also the “I Feel Lucky” coat with a little more clarity, offering one-click access to information in the search results. Finally, Quick View allows a user to hover over a search result and see a text excerpt from the page of this result – a look at the search results without having to click through.

5. It Microsoft

“Microsoft is the secret sauce of its marketing and its persistence warned,” wrote any Channel Editor / News Steve Burke in a blog post on Wednesday ChannelWeb. “Remember, there were few who Netscape felt invincible until Microsoft has been focused all its guns on the old blowing browser pioneer of water. “

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